As the work week comes to an end, I’m taking time to ponder about everything I have learned so far in my public relations career. At the beginning, I was stressed, and maybe a little crazy. Now that I’ve had time to familiarize myself with public relations as a whole, I can think clearer. What have I learned? I’ll share just a few things with you because I’m on a deadline.
They’re important. Make them, keep them and don’t forget about them. Planners are a must-have.
In any given day (specifically Monday) you’ll have at least 50 things on your to-do list. Don’t freak out! This is not the time to freak out. Instead, take a few deep breaths, make a list, and start prioritizing. Press release vs. trade article due next week? Urgent emails vs. blog posts? You know what do to.
Look up from your computer
Sometimes, I’ll go four or five hours without looking out the window in front of me. On the 10th floor, we have a gorgeous view of downtown and I don’t want to take it for granted. Look up and look out- today is a beautiful day and it doesn’t revolve around your planner and keyboard.
Talk to people
In public relations, you talk to ten to fifteen to fifty people a day- all with different needs and very different personalities. Every conversation is important, but some of the most important conversations take place with the people you work with. Whether it’s a coffee break or a lunch date, taking time out of your day to talk with people who work in the same industry as you will keep you smiling, all the way until next Friday.